Move over, Weinermobile (1956). Step aside, Hershey's Kissmobile (1997) cruiser vehicle. The 1st Life Savers Mobile had already been created in Australia in 1924. And the Americans & Canadians had their own versions, as well.
Life Savers Mobiles advertised Pep⭕Mint, Cinn⭕Mon, Vio⭕Let, Orange Drops, and Fizz⭕Mint--and there may have been more flavors than this, but the photos are not clear enough to tell.
Hopefully at some point I can get permission to use some of these. But for now, I am putting their links in one place so that you can have a chance to see them all.
Real vehicles:
American Advertising Mobile, ~1920s
This vehicle advertises Orange Drops.
https://www.briancowdery.com/uploads/8/3/3/4/8334505/4457410_orig.jpg
American Advertising Mobile, 1934
This vehicle advertises Pep⭕Mint.
Canadian Advertising Mobile, circa 1934
https://www.reddit.com/r/TheWayWeWere/comments/5gobhb/life_saver_promo_car_in_canada_1934/
Australian Delivery Truck
Australian (New South Wales) Advertising Mobile
Scroll down ~3 times. This vehicle advertises Fizz⭕Mint.
https://carolynsonlinemagazine.wordpress.com/2015/09/06/the-life-saver-monument-in-gouverneur-n-y/
Fleet of 5 Canadian (Hamilton , Ontario) Advertising Mobiles
https://www.pressreader.com/canada/the-hamilton-spectator/20151126/282827895059846
Fleet of 5 Canadian Delivery Trucks
https://www.pressreader.com/canada/the-hamilton-spectator/20151126/282827895059846
Wild Cherry truck
"Fresh off the tree ... Wild Cherry Life Savers."
Scroll way down, below the word "trucks" (use find-in- page)
https://clickamericana.com/topics/food-drink/life-savers-candy-history-flavors
Advertising Giveaways
Did the advertising mobiles gave out samples? And if so, what was their format--whole rolls, 3-packs, or the larger sample size? If you know, please Contact Me and include the words "Life Savers Samples".
I received this whistle at a Weinermobile sighting.
Toy Vehicles
As early as there were Life Savers Mobiles, they seem to have been replicated in toy trucks. This Hubley™️ brand Lifesavers truck would hold a roll of the candy. This is the only kind I've seen like this:
https://bid.bertoiaauctions.com/lots/view/1-74CQPO/hubley-lifesavers-truck
This Lindstrom™️ Pep⭕Mint lithograph truck sports a bit of a quack health claim: "a pure candy for healthy children"
https://www.worthpoint.com/worthopedia/lindstrom-tin-toy-lifesavers-truck-485218401
Pep⭕Mint Toy Truck
https://justacarguy.blogspot.com/2018/10/a-remarkable-lifesaver-advertising.html?m=1
Crust⭕Mint Toy Truck
https://www.findlotsonline.com/auction-lot-details/97283/
Lime Toy Truck
https://www.thecollector.com.au/special-auction-calendar/
Assorted Drops / Assorted Fruit Flavors
https://images.app.goo.gl/yTSEhF15mV8Gqvk57
Molas⭕Mint (Australia)
https://images.app.goo.gl/uN4cr9HwaDe5T3uZ6
Musk (Australia)
https://images.app.goo.gl/H7RSwRncMqeUHnnf6
Photos of the Kissmobile and Wienermobile ©️2024 Karen Smith-Will.